# SEO Expert Tips

> Practical SEO lessons for people who edit their own website, organized into short series: on-page SEO, technical SEO, keywords and content, and local SEO.

Written by Ona. Each lesson explains one topic in plain language, with before-and-after examples and a checklist the reader can run on their own page.
Numeric ranges in the lessons (title and description lengths, response times) are guidelines, not search-engine rules.

## Series

- [On-Page SEO](https://seoexperts.tips/blog/series/on-page-seo): Title tags, meta descriptions, headings and internal links: the parts of a page you control completely.
- [Technical SEO](https://seoexperts.tips/blog/series/technical-seo): Crawling, indexing, sitemaps and site structure: how search engines find your pages, read them and decide what to keep.
- [Keywords & Content](https://seoexperts.tips/blog/series/keywords-and-content): Search intent, keyword research and content that answers the search: how to choose what a page is about before you write it.

## Lessons

- [How to write title tags that get clicked](https://seoexperts.tips/blog/how-to-write-title-tags-that-get-clicked): On-Page SEO. A simple formula for title tags, with before and after rewrites for a blog post, a product page and a service page.
- [Write meta descriptions people want to click](https://seoexperts.tips/blog/write-meta-descriptions-people-want-to-click): On-Page SEO. A formula for meta descriptions that earn the click, with three rewrites and a plan for when Google shows other text.
- [Crawling and indexing, explained simply](https://seoexperts.tips/blog/crawling-and-indexing-explained-simply): Technical SEO. How Google discovers, crawls and indexes a page, why robots.txt and noindex are different, and how to check if your page is indexed.
- [A heading structure checklist](https://seoexperts.tips/blog/a-heading-structure-checklist): On-Page SEO. One H1, H2s for main sections and H3s inside them: a checklist and a worked outline for headings that read like a table of contents.
- [Search intent in plain language](https://seoexperts.tips/blog/search-intent-in-plain-language): Keywords & Content. The four kinds of search intent, how to read intent from the results page, and how to match your page type to what people want.
- [XML sitemaps: what to include and what to leave out](https://seoexperts.tips/blog/xml-sitemaps-what-to-include-and-what-to-leave-out): Technical SEO. What belongs in an XML sitemap, what to leave out, how to keep lastmod honest, and how to tell Google where the file is.
- [An internal linking plan you can reuse](https://seoexperts.tips/blog/an-internal-linking-plan-you-can-reuse): On-Page SEO. A four-step internal linking plan: list key pages, find mentions, link with descriptive anchor text and fix orphan pages.

## Free guides

- [The On-Page SEO Guide](https://seoexperts.tips/guides/on-page-seo-guide): The whole series in one place, with checklists you can run on any page of your site. Free PDF, sent by email.

## Tools

- [SEO Audit](https://seoexperts.tips/audit): Checks one page for indexing, on-page SEO, links, speed, sharing and AI search. Free, no sign-up.
- [Owlcast](https://seoexperts.tips/owlcast): The Google ranking updates Google has confirmed, with their dates, from Google's Search Status Dashboard.
- [Title length checker](https://seoexperts.tips/tools/title-length-checker): Previews a title and meta description as a search result, with a character count.

## Glossary

- [Alt text](https://seoexperts.tips/glossary/alt-text): Alt text is a short written description of an image that screen readers read aloud and search engines use to understand the picture.
- [Anchor text](https://seoexperts.tips/glossary/anchor-text): Anchor text is the visible, clickable words of a link, which tell people and search engines what the linked page is about.
- [Backlink](https://seoexperts.tips/glossary/backlink): A backlink is a link on someone else's website that points to a page on yours.
- [Canonical tag](https://seoexperts.tips/glossary/canonical-tag): A canonical tag is a line in a page's code that tells search engines which address is the main version of that page.
- [Core Web Vitals](https://seoexperts.tips/glossary/core-web-vitals): Core Web Vitals are three measurements from Google that show how fast a page loads, how quickly it reacts and how steady its layout is.
- [Crawl budget](https://seoexperts.tips/glossary/crawl-budget): Crawl budget is the number of pages a search engine is willing and able to visit on your site in a given period of time.
- [Crawling](https://seoexperts.tips/glossary/crawling): Crawling is when a search engine's program visits a web page and reads it, the first step before the page can appear in search results.
- [H1 heading](https://seoexperts.tips/glossary/h1-heading): An H1 heading is the main headline of a page, the one that tells visitors and search engines what the whole page is about.
- [HTTPS](https://seoexperts.tips/glossary/https): HTTPS is the secure way of loading a website, where the connection between the visitor's browser and the site is encrypted.
- [Indexing](https://seoexperts.tips/glossary/indexing): Indexing is when a search engine stores a page in its database so that the page can be shown in search results.
- [Internal link](https://seoexperts.tips/glossary/internal-link): An internal link is a link from one page of your website to another page of the same website.
- [Keyword](https://seoexperts.tips/glossary/keyword): A keyword is the word or phrase a person types into a search engine, and that you want one of your pages to be found for.
- [Language attribute](https://seoexperts.tips/glossary/lang-attribute): The language attribute is a small piece of code at the top of a page that states which language the page is written in.
- [Meta description](https://seoexperts.tips/glossary/meta-description): A meta description is a short summary of a page, written in its code, that search engines may show under the page's title in the results.
- [Noindex](https://seoexperts.tips/glossary/noindex): Noindex is an instruction on a page that tells search engines they may read the page but must not show it in their search results.
- [Open Graph](https://seoexperts.tips/glossary/open-graph): Open Graph is a set of tags in a page's code that control the title, text and image shown when someone shares the link on social media or in a chat app.
- [Redirect](https://seoexperts.tips/glossary/redirect): A redirect automatically sends visitors and search engines from one web address to another, so an old or moved page still leads somewhere useful.
- [Robots.txt](https://seoexperts.tips/glossary/robots-txt): Robots.txt is a small text file at the root of a website that tells search engine crawlers which addresses they should not visit.
- [Search intent](https://seoexperts.tips/glossary/search-intent): Search intent is the reason behind a search, meaning what the person typing the words actually wants to find, learn, compare or do.
- [SERP](https://seoexperts.tips/glossary/serp): SERP stands for search engine results page, the page of results a search engine shows after someone types in a search.
- [Structured data](https://seoexperts.tips/glossary/structured-data): Structured data is a block of code on a page that describes its content in a fixed format, so search engines can understand what the page is about.
- [Time to first byte](https://seoexperts.tips/glossary/time-to-first-byte): Time to first byte is how long a server takes to start answering after a browser asks it for a page.
- [Title tag](https://seoexperts.tips/glossary/title-tag): A title tag is the name of a page, written in its code, that shows in the browser tab and usually as the clickable headline in search results.
- [Viewport meta tag](https://seoexperts.tips/glossary/viewport): The viewport meta tag is one line of code that tells a phone's browser to fit the page to the width of the screen instead of shrinking a desktop layout.
- [XML sitemap](https://seoexperts.tips/glossary/xml-sitemap): An XML sitemap is a file that lists the pages of a website you want search engines to find and show in their results.

## Comparisons

- [GA4 vs Plausible](https://seoexperts.tips/compare/ga4-vs-plausible): Depth and a free tier against simplicity and privacy.
- [Noindex vs robots.txt](https://seoexperts.tips/compare/noindex-vs-robots-txt): Two ways to keep a page out of search, and why they are not the same.
- [WordPress vs Webflow for SEO](https://seoexperts.tips/compare/wordpress-vs-webflow-for-seo): Full control and plugins against built-in SEO fields and less upkeep.
- [Yoast SEO vs Rank Math](https://seoexperts.tips/compare/yoast-seo-vs-rank-math): A guided, simple setup against more features in the free version.

## About

- [About](https://seoexperts.tips/about): Who writes the lessons and how.
- [Contact](https://seoexperts.tips/contact)

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