Hi, I’m Ona.
Technical SEO, made simple. Real tips. Lasting results.
And I’m Scout. I do the checking.
I work on the technical side of SEO: fixing crawl issues, restructuring sites and helping pages get found.
Why this site exists
SEO Expert Tips started as an Instagram page. Carousels are great for a quick idea, but there is only so much room on a slide. This site is where each tip gets the full explanation: the reason behind it, an example, and a way to check your own page.
How I teach
No jargon for its own sake. No quick hacks. Every lesson ends with something you can check or change on your own site today. Where a number appears, such as a title length, it is a guideline and I say so. Search engines change, so lessons are dated and updated when the advice changes.
What you will find here
The lessons are grouped into series you can read in order: On-Page SEO, Technical SEO, Keywords & Content and Local SEO. New terms are explained in one sentence in the glossary, and the comparisons set two options side by side without a sales pitch.
There are also two free tools. The SEO audit checks one page, from indexing to speed, and tells you what to fix first. The title length checker shows a title and description the way a search result would. When a series is complete it becomes a free guide; the first is The On-Page SEO Guide.
Who is Scout?
Scout is the owl you may see around the site. He appears in a few places to point at the next useful step, he never covers what you are reading, and he stays still if your device asks for reduced motion.
A question, a correction or a topic you want covered? Get in touch.