Technical SEO
Crawling, indexing, sitemaps and site structure: how search engines find your pages, read them and decide what to keep. Work through the lessons in order, or jump to the one your site needs.
Crawling and indexing, explained simply
How Google discovers, crawls and indexes a page, why robots.txt and noindex are different, and how to check if your page is indexed.
XML sitemaps: what to include and what to leave out
What belongs in an XML sitemap, what to leave out, how to keep lastmod honest, and how to tell Google where the file is.
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The other series.
On-Page SEO
Title tags, meta descriptions, headings and internal links: the parts of a page you control completely.
Explore seriesKeywords & Content
Search intent, keyword research and content that answers the search: how to choose what a page is about before you write it.
Explore seriesLocal SEO
Google Business Profile, reviews and local rankings: how a business with an address gets found by people nearby.
Explore series