On-Page SEO
Title tags, meta descriptions, headings and internal links: the parts of a page you control completely. Work through the lessons in order, or jump to the one your site needs.
How to write title tags that get clicked
A simple formula for title tags, with before and after rewrites for a blog post, a product page and a service page.
Write meta descriptions people want to click
A formula for meta descriptions that earn the click, with three rewrites and a plan for when Google shows other text.
A heading structure checklist
One H1, H2s for main sections and H3s inside them: a checklist and a worked outline for headings that read like a table of contents.
An internal linking plan you can reuse
A four-step internal linking plan: list key pages, find mentions, link with descriptive anchor text and fix orphan pages.
The On-Page SEO Guide
The whole series in one place, with checklists you can run on any page of your site.
Four lessons done? Take the checklists with you.
The other series.
Technical SEO
Crawling, indexing, sitemaps and site structure: how search engines find your pages, read them and decide what to keep.
Explore seriesKeywords & Content
Search intent, keyword research and content that answers the search: how to choose what a page is about before you write it.
Explore seriesLocal SEO
Google Business Profile, reviews and local rankings: how a business with an address gets found by people nearby.
Explore series