ON-PAGE SEO · 04Internal links are votes you control.
An internal linking plan you can reuse
A four-step internal linking plan: list key pages, find mentions, link with descriptive anchor text and fix orphan pages.
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TECHNICAL SEO · 02Your sitemap is a list of promises.
XML sitemaps: what to include and what to leave out
What belongs in an XML sitemap, what to leave out, how to keep lastmod honest, and how to tell Google where the file is.
Read tipKEYWORDS & CONTENT · 01Match the search, not the keyword.
Search intent in plain language
The four kinds of search intent, how to read intent from the results page, and how to match your page type to what people want.
Read tipON-PAGE SEO · 03Headings are an outline.
A heading structure checklist
One H1, H2s for main sections and H3s inside them: a checklist and a worked outline for headings that read like a table of contents.
Read tipTECHNICAL SEO · 01How Google finds your pages.
Crawling and indexing, explained simply
How Google discovers, crawls and indexes a page, why robots.txt and noindex are different, and how to check if your page is indexed.
Read tipON-PAGE SEO · 02Meta descriptions that earn the click.
Write meta descriptions people want to click
A formula for meta descriptions that earn the click, with three rewrites and a plan for when Google shows other text.
Read tipON-PAGE SEO · 01Your title tag is your page’s first impression.
How to write title tags that get clicked
A simple formula for title tags, with before and after rewrites for a blog post, a product page and a service page.
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