ON-PAGE SEO · 01Your title tag is your page’s first impression.
How to write title tags that get clicked
A simple formula for title tags, with before and after rewrites for a blog post, a product page and a service page.
Read tipFREE GUIDE · PDF · 15 PAGES
The On-Page SEO Guide
The whole series in one place, with checklists you can run on any page of your site.
- Title tag and meta description templates
- A heading structure checklist
- An internal linking plan you can reuse
15pages, one PDF4lessons inside7 dayslink stays live
FREE GUIDEThe On-Page SEO GuideSEO Expert Tips · PDF · 15 pages
What's inside
- Title tag and meta description templates for blogs, products and services
- A heading structure checklist you can run in two minutes
- An internal linking plan, with a worksheet and a worked example
- A one-page summary of the whole series
Who it's for
Site owners and marketers who edit their own pages and want a checklist to follow, not a textbook to read.
Questions
Is it really free?
Yes. You get the PDF and the newsletter. You can unsubscribe from the newsletter with one click and keep the guide.
Do I need to read the lessons first?
No. The guide stands on its own. Each section links back to the lesson if you want the full explanation.
What do you do with my email?
Send you the guide and the weekly tip. Nothing else, and it is never shared.
FROM THE SERIES
See the series The lessons behind the guide.
ON-PAGE SEO · 02Meta descriptions that earn the click.
Write meta descriptions people want to click
A formula for meta descriptions that earn the click, with three rewrites and a plan for when Google shows other text.
Read tipON-PAGE SEO · 03Headings are an outline.
A heading structure checklist
One H1, H2s for main sections and H3s inside them: a checklist and a worked outline for headings that read like a table of contents.
Read tip