SERIES 3 OF 4 · 1 LESSON · 5 MIN

Keywords & Content

Search intent, keyword research and content that answers the search: how to choose what a page is about before you write it.

Search intent in plain language

The four kinds of search intent, how to read intent from the results page, and how to match your page type to what people want.

NEWSLETTER

One short lesson a week, with one thing to check on your own site.

KEEP GOING

Title tags, meta descriptions, headings and internal links: the parts of a page you control completely.

Crawling, indexing, sitemaps and site structure: how search engines find your pages, read them and decide what to keep.

Google Business Profile, reviews and local rankings: how a business with an address gets found by people nearby.