Clear, practical lessons on titles, crawling, keywords and local search, organized into short series so you always know what to learn next.
Curious how your own title looks? I can check your page in a few seconds.
Run the free auditEach series builds step by step, but every lesson also works on its own. Start wherever your site needs it most.
New to SEO? Start here. This series explains how Google finds, understands and ranks pages, in plain language, then walks you through the first checks to run on your own site. One small step per lesson, no jargon for its own sake.
Explore seriesTitles, descriptions, headings, content, URLs, images and links: the parts of a page you control completely. Nine short lessons, one example business, and a checklist for any page.
Explore seriesSearch intent, keyword research and content that answers the search: how to choose what a page is about before you write it.
Explore seriesCrawling, indexing, sitemaps and site structure: how search engines find your pages, read them and decide what to keep.
Explore seriesA step-by-step SEO audit in 6 short lessons, with a free workbook. Each lesson has a 30-minute "must do" part, so you always know where to start.
Explore seriesStructured data tells Google, in a language it can't misread, which number is your phone number and which hours are your opening hours. Learn which types a small business needs, and follow Blue Cove Kayaks as it adds its first markup without writing code.
Read tipRobots.txt stops Google visiting a page. Noindex stops Google saving it. Mix them up and the page stays in Google. Follow Blue Cove Kayaks as it keeps four different pages out of search, each the right way.
Read tipOne line in robots.txt can hide a whole website from Google. Learn how the file works, what's worth blocking, what you should never block, and follow Blue Cove Kayaks as it fixes a rule that blocked every tour page.
Read tipThe whole series in one place, with checklists you can run on any page of your site.
16 pages, straight to your inbox. I’ll deliver it myself.
I work on the technical side of SEO: fixing crawl issues, restructuring sites and helping pages get found. SEO Expert Tips is where I break that work down into small, practical steps anyone can follow.
No jargon for its own sake. No quick hacks. Just real tips for lasting results.
More about meEvery new lesson starts as a carousel. Follow along so you never miss the next one.
See you there. New carousel every week.
