FREE GUIDES

One guide for every series.

Each guide collects a full series into checklists and templates you can keep. Free, sent to your inbox.

FREE GUIDE · 15 PAGESThe On-Page SEO Guide
ON-PAGE SEO

The On-Page SEO Guide

The whole series in one place, with checklists you can run on any page of your site.

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COMING SOONThe Technical SEO Guide
TECHNICAL SEO

The Technical SEO Guide

Crawling, indexing and site structure as one checklist. Published when the series is complete.

2 OF 5 LESSONS PUBLISHED
COMING SOONThe Keywords & Content Guide
KEYWORDS & CONTENT

The Keywords & Content Guide

A keyword research worksheet and a search-intent cheat sheet.

1 OF 4 LESSONS PUBLISHED
COMING SOONThe Local SEO Guide
LOCAL SEO

The Local SEO Guide

A Google Business Profile checklist and a review-request script.

STARTS SOON

What a guide is

A guide is a finished series turned into something you can work from. The lessons explain why. The guide is the part you keep open while you edit a page: templates to fill in, checklists to tick, a worksheet for the links between your pages, and a one-page summary to print.

Each one is a printable PDF, written to be used on one page of your site at a time. Every section points back to its lesson if you want the reasoning, and new terms are explained in the glossary.

A guide is published when its series is complete, so the cards above show how far each series has come. After you have worked through a checklist, the free audit shows whether the change is live on the page.

Questions

Are the guides really free?

Yes. You give an email address so we can send the file, and you get the newsletter with it. You can unsubscribe with one click and keep the guide.

How do I get a guide?

Fill in the form on the guide's page. The download link arrives by email within a minute or two, and the page you land on after signing up offers the same download.

Why does the link stop working?

Each link is personal and works for 7 days, so the file is not passed around the web. If yours has expired, ask for the guide again and a fresh link is sent.

Can I share a guide with my team?

Yes, inside your own team or with a client you work for. Please do not republish it or offer it for download elsewhere.

HOW IT WORKS

Three steps, two minutes.

01Tell us where to send itFirst name and email. That is all.
02Get the PDF by emailThe download link arrives in a minute and works for 7 days.
03Run the checklistsUse them on one page of your site today.