FREE GUIDE · PDF · 18 PAGES

Technical SEO Guide

All 11 Technical SEO lessons in one printable PDF. A one-page checklist for every lesson, a robots.txt starter, a redirect map, a launch-day checklist, a LocalBusiness template and a monthly health check. Plain language, free tools only.

  • • 11 one-page chapters, one for each lesson: crawling and indexing · what goes in a sitemap · creating and submitting a sitemap · changing URLs · the Crawl stats report · Core Web Vitals · showing up for your own name · traffic drops · robots.txt · noindex or robots.txt · structured data
  • • Templates you can copy: a robots.txt starter for small sites, and a LocalBusiness structured data template with every part explained.
  • • Worksheets you can fill in: a redirect map for redesigns and site moves, and a change log so you always know what changed when traffic moves.
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What's inside

  • • 11 one-page chapters, one for each lesson: crawling and indexing · what goes in a sitemap · creating and submitting a sitemap · changing URLs · the Crawl stats report · Core Web Vitals · showing up for your own name · traffic drops · robots.txt · noindex or robots.txt · structured data
  • • Templates you can copy: a robots.txt starter for small sites, and a LocalBusiness structured data template with every part explained.
  • • Worksheets you can fill in: a redirect map for redesigns and site moves, and a change log so you always know what changed when traffic moves.
  • • A launch-day checklist for new and redesigned websites, so you never go live with your site hidden from Google.
  • • The monthly health check. Eight areas, three checks each, about 30 minutes, on a single page.
  • • An 11-day plan. One small task a day, and your site has had a full technical check.
  • • A worked example all the way through. Follow Blue Cove Kayaks, a made-up sea-kayaking company, as it fixes its own website chapter by chapter.
  • • Links to every full lesson and to the free tools used in each check.

Who it's for

• Small business owners and bloggers who want to be sure Google can find their pages, without hiring a developer. • Anyone who finished SEO for Beginners or On-Page SEO and wants to check what happens behind the page. • Freelancers and marketers who want a clear checklist for client sites, or for launch day.

Questions

Is it really free?

Yes. You get the PDF and the newsletter. You can unsubscribe from the newsletter with one click and keep the guide.

Do I need to read the lessons first?

No. The guide stands on its own. Each section links back to the lesson if you want the full explanation.

What do you do with my email?

Send you the guide and the weekly tip. Nothing else, and it is never shared.

FROM THE SERIES

The lessons behind the guide.

See the series
TECHNICAL SEO · 01Published is not indexed. Find where your page got stuck.

Crawling and indexing, explained simply

Published isn't the same as indexed. Learn the steps every page goes through before it can rank, and follow Blue Cove Kayaks as it finds out why its new beginner lesson page is nowhere on Google.

0114 Sept10 minRead tip
TECHNICAL SEO · 02List only the pages you want found, and keep every date honest.

XML sitemaps: what to include and what to leave out

A sitemap is a list of promises: this page exists, this is the version to show, and it's worth showing. Learn what belongs in one, and follow Blue Cove Kayaks as it cuts its sitemap from 212 addresses to the 24 that matter.

0224 Sept10 minRead tip
TECHNICAL SEO · 03Find it, check it, submit it once, then read the report.

How to create an XML sitemap and submit it to Google

Most sites already have a sitemap. The real work is finding it, checking it and telling search engines where it is. Follow Blue Cove Kayaks as it discovers Google is still reading a sitemap from a website it replaced two years ago.

0320 Oct9 minRead tip